Susan T. Evans, senior director for strategy at mStoner Inc, leads the company's strategy practice and has 25 years of communications and marketing experience in higher education. Susan has presented at many conferences, including HighEdWeb, CASE, UCDA, and the AMA's Symposium for the Marketing of Higher Education. Her clients include Wilfrid Laurier University, Columbia University, SUNY, and Fordham University. This blog has been reposted from mStoner's blog with permission.